What Is Your Company Culture Saying To Future (And Current) Employees?

Although you might not realize it, the messages your company culture sends to potential and current employees are very loud ones.

Word travels fast within a company and technology has only allowed for an organization’s reputation to be spread faster and farther.

You need to take control of your company culture before a toxic culture sets in by default. Below are a few ways your organization sends not-so-subtle messages.

How you invest in your employees

A company tells its people how much it values employees by investing in each individual. Whether it is through ongoing training programs, opportunities for corporate advancement or invitations to seminars, employees appreciate being invested in and feeling empowered. A company that invests in its clients also adds long-term value to itself.

How you communicate with your team

There has been a lot of talk lately about transparent communication in the workplace, and it appears now that workers expect their employer to be as upfront and honest as possible with them.

Setting up a consistent company communication process is a great way to keep employees informed and your company message consistent. Regular briefings and tiered management meetings can be an effective way build trust with the members of your team.

How much you trust your employees

Level of trust may not be the loudest thing your culture says to workers, but it is a message that goes out all day and all week.

If company employees can’t make a decision without a manager’s approval or company policy is telling employees what they can and cannot do from the time they arrive until the time they leave, then those employee’s aren’t going to feel trusted in their job.

How much you value contribution

When employees see that their ideas are being accepted and put into place by management, it sends a powerful message that new ideas are a top priority in your company’s culture.

If employees are getting always severe pushback when they question a procedure, they will feel like a replaceable unit of labor and perform accordingly.

How much you value team unity

Teamwork depends on commitment, and commitment goes both ways. If employees are kept as temps for a long time on a temp-to-hire arrangement, if a large part of the staff is made up of contract workers, it doesn’t send a strong message of unity and it divides a company’s workers into haves and have-nots.

By committing to the stability and security of your workforce, you are reinforcing the bond of unity among your workers.

Are you looking to leverage your company culture to attract top talent?

At Software Management Consultants, we know a good company culture depends on good individual workers. If your company is looking for a custom talent acquisition solution that adds its culture, please contact us today.